PRIMARY PURPOSE
Provides senior level of counsel and advice for communications strategies, plans and activities ensuring alignment to TransLink’s corporate objectives. Develops TransLink’s public brand and reputation through internal and external communications opportunities.
KEY ACCOUNTABILITIES
Provides input to corporate strategic planning and leads strategic communications for major TransLink projects, initiatives and issues, and develops communications strategies and plans to communicate with the public, customers, employees and stakeholders.
Directs the development and delivery of communications strategies and plans, including managing contracted public relations / communications resources, and ensuring plans and deliverables integrate as needed elements of media relations, employee communications, customer communications, corporate communications, social media, government relations and community engagement.
Develops short and long-term goals and business plans and strategies to minimize risk and build TransLink’s corporate reputation. Works with the executive team on the development of strategic communications opportunities.
Researches, recommends and produces high level reports on policy analysis upon which TransLink decisions may be based. Supports the division in understanding and preparing appropriate communication plans to implement initiatives. Directs communication projects and programs of high risk, impact and sensitivity and supports in building stakeholder engagement and TransLink’s brand awareness through inventive and creative community relations strategies and special events.
Collaborates and leads communications resources in the operating companies and TransLink-related projects to ensure consistent and timely implementation of communications strategies and plans.
Develops and maintains relationships with senior internal customers and other key stakeholders ensuring department’s diverse business operations align to strategic business requirements. Oversees corporate communications calendar and provides advice and direction with respect to timing and approach for communications activities.
Acts as TransLink’s primary contact for employee communications, corporate communications, as and when needed. Attends and participates in senior level meetings to ensure that customer and employee experience and reputation of the organization is considered in decision making.
Manages and leads staff, including recruitment, selection, training, coaching, mentorship, development, performance management and all other people management practices.
